Craftric

Unites experts in advisory, strategy, design, innovation and experience. We help businesses grow even when times change by better connecting brand purpose to everyday experience.

INNOVATION STRATEGY & RESEARCH

Leveraging trend, user research, and other data, we create realistic innovation trajectories for product offerings, brands, and businesses

DIGITAL / USER EXPERIENCE DESIGN

Because more aspects of life and work are mediated through technology, we design multi-channel digital solutions that create seamless user experiences.

SERVICE DESIGN

We develop services as multi-channel brand experiences that empower people in meaningful ways and deliver value for both the user and company.

ENGINEERING DEVELOPMENT

We engineer products to address all technical and business criteria and solve the most difficult design problems through integrated mechanical, electrical, software and firmware solutions. Our robust and effective solutions create market success.

QUALITY MANAGEMENT

Leveraging our ISO- and FDA-compliant Quality Management System (QMS), our team works closely with each healthcare client to ensure that a well-managed and well-documented solution is prepared for regulatory review, with exacting technical and usability process rigor.

DESIGN THINKING

Design Thinking is business thinking. It is a powerful framework for human-centered innovation that inspires every step of Essential's product, service and experience design process.